Because we had free reign to make anything for this poster project, I decided to create a product launch poster for my melatonin drink company, Melabee. This is a real product that I am currently working on with a team and we do expect to launch our final product in August so stay tuned!
My goal was to create a calm and dreamy atmosphere using our brand colors and symbolic imagery. The design conveys restfulness as well as anticipation for the launch. Everything was created from scratch, from each chamomile flower to the entire can, mainly using the pen tool and gradient tool to make each element come to life. No tracing or outside images were used, just reference photos of chamomile flowers and our product.
I applied design principles like balance, alignment, and contrast, so the layout guides the eye from top to bottom with clear visual hierarchy. I also used spacing to make sure every word was legible. In terms of typography, I used 3 main fonts that were already on the design of our packaging and applied it to any remaining text on the poster so that everything is cohesive.
As for my creative process, I started with a basic sketch of what my poster would look like before gathering realistic photo references for each graphic element and then drawing from scratch in Illustrator. Looking ahead, my goal is to keep experimenting with Illustrator to become more familiar with each tool, so that next time I open Illustrator to create something, the process is faster because I am more comfortable with the application.