The Food Truck Friday event takes place every single Friday from Memorial Day to Labor Day. There is exciting live music at every event weekly, with exciting new food coming each week!
For this project, it was my goal to create a popping poster that was family-friendly for a weekly event: Food Truck Fridays at Cox Hall Gardens in Carmel, Indiana. I wanted the poster to match the atmosphere that the event would have. I wanted to make sure the event name stood out, but did not take too much away from the food truck design in the middle. Through my process, I sketched out a couple ideas with different color ways and this one fit the tone I wanted to portray the best. I looked at the type, choosing a bold letting that is still readable was my goal. I feel that the strongest part of my poster is the energy it brings, showing the colors, layout, and lettering all bring clarity in the event and what is going on during it.